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Distributed Marketing and Marketing Automation Technology webinars from those who know it best.

These informative, fast-moving webinars are designed especially for CMOs, Marketing VPs and Distributed Marketing Managers (e.g., branch offices, chain retail stores, authorized dealer networks, franchises, agencies and VAR networks). MAM 101 is designed to help explain how marketing technology can be used to increase brand compliance, improve measurable return on marketing investment, eliminate repetitive tasks, enable speed-to-market and engage local marketers.

UPCOMING LIVE EVENTS

Innovators Wanted: How Today's Top Marketers Achieve Success
Wednesday, February 29, 12-1pm central

Featured Guest: Rob Brosnan
Forrester Analyst

In today's marketing environment, marketers really have only two choices - innovate or die. It sounds harsh but in the reality of an always-on marketing environment and on-demand customer engagement, embracing innovation rather than just accepting change can be the difference between success and failure. This holds particularly true for organizations with both corporate and local marketing needs where coordination between these entities is essential.

In this free MAM101 webinar, Forrester's Rob Brosnan will provide insight into:

• Today's rapidly changing marketing environment.
• How innovative marketers are addressing these challenges.
• How marketers generally fit into two categories - those standing by watching and reacting as the world changes and those making a move to embrace the unknown - and how these groups differ in their approaches to marketing.

Finally, you’ll learn about digital marketing technology tools in use today that will help define innovators from those watching on the sidelines.

Register Now

RECORDED EVENTS

Connectivity: The Secret to Success in Distributed Marketing

MAM in Action: How NCAA Wins Big with Marketing Asset Management

Brand Identity and Personalization in Distributed Marketing Organizations

Consistent Brand Marketing in a Multi-Channel World

MAM in Action: A case study of SONIC Drive-In’s Implementation Process

MAM in Action: Case Study of Cartridge World’s Success

MAM in Action: Cleaning Up Decentralized Marketing Processes to Gain Efficiencies and Brand Compliance

MAM: The Right Part for Maximizing Brand Effectiveness

Marketing Asset Management: Managing Brand Compliance in Distributed Marketing Environments

Putting it All Together: Successful marketing technology strategies for distributed marketing networks

Sleep Tight- How One of The World's Largest Hotel Groups Maintains Brand Consistency at All of Its Properties